Sales Manager – FMCG Industry

About the Role

## About the Role We are seeking an experienced Sales Manager to join our dynamic FMCG team. In this pivotal role, you will be responsible for driving sales performance, managing distribution channels, and leading a team of field sales representatives to achieve ambitious revenue targets. As the Sales Manager, you will be a key strategic partner, working closely with cross-functional teams to develop and execute effective sales strategies tailored to the unique needs of our FMCG business. ## Key Responsibilities - Develop and implement comprehensive sales plans to meet or exceed quarterly and annual sales goals - Manage and motivate a team of field sales representatives, providing coaching, training, and performance management to ensure maximum productivity - Analyze sales data and market trends to identify growth opportunities, optimize distribution channels, and make data-driven decisions - Cultivate and manage relationships with key trade partners, including wholesalers, distributors, and retailers, to secure favorable terms and drive sell-through - Collaborate with marketing, brand, and operations teams to ensure seamless integration of sales initiatives - Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions as needed - Stay up-to-date with industry trends, competitive landscape, and evolving customer preferences to inform sales strategies - Contribute to the development of long-term sales and distribution strategies aligned with the company's overall business objectives ## Requirements - 4-8 years of proven sales management experience in the FMCG industry - Strong understanding of sales and distribution dynamics, including trade channels, channel partner management, and go-to-market strategies - Excellent communication, negotiation, and interpersonal skills with the ability to effectively liaise with cross-functional teams and trade partners - Demonstrated leadership skills, with the ability to motivate, coach, and develop high-performing sales teams - Proficient in data analysis, using MS Excel, CRM/SFA tools, and other reporting systems to generate insights and drive decision-making - Problem-solving mindset with the ability to identify and address challenges creatively - Strong business acumen and strategic thinking skills - Willingness to travel extensively to support field sales activities ## Nice to Have - Experience in launching new products or brands in the FMCG market - Familiarity with digital sales and e-commerce platforms - Knowledge of inventory management and supply chain optimization ## What We Offer - Competitive salary and performance-based incentives - Comprehensive benefits package, including health insurance, retirement plans, and paid time off - Opportunities for professional development and career advancement - Dynamic, collaborative, and inclusive work environment - Work-life balance initiatives to support your overall well-being If you are an ambitious and results-driven Sales Manager with a proven track record in the FMCG industry, we encourage you to apply. Join our team and help us drive sustainable growth and success.

Benefits & Perks